What is an autoresponder and do I need one?

I would like to start this off by saying, an autoresponder is the most important tool you will ever use in an internet business. There is no other tool you can have or use that can create the kind of results a properly used autoresponder can get you.

So the short answer to this question is: YES! You absolutely need to have your own autoresponder.

There are many things to consider when choosing an autoresponder.

Delivery success rate
If your email’s don’t get delivered they won’t produce you any results. Makes sense right? So how do we make sure the emails are delivered? There are a few things that need to be considered here. 

Whitelist vs Blacklist
What the heck is this and why do I care? These are two seperate lists that every mailserver out there has. One is good, one is bad,  as you can imagine the whitelist is the one you want to be on. Here is a breif idea of what these are. Think of the whitelist as a yes list and the blacklist as a no list. Yes we accept and send mail for this person, email address, mail server, and or containing content such as a spefic URL.

So what this all means is that when a mail server receives an email from you it inspects the email and determines what to do with it by not only the content contained in the email but also the email address of who it is from.

I am sure you have all seen the link form your email provider that says mark this as spam. Any one who receives an email from you can choose to mark it as spam even if it is not (I will cover this more later). So if you get a buch of spam complaints from people at lets say AOL, AOL will then add your email address to their blacklist and will block any email coming from you. In addition they will also keep track of the content of these emails mainly the URL. If your URL is marked is contained in email messages that are repeatedly marked as spam, they will then start to block emails that contain that url as well. So you see in this instance we are guilty until proven innocent.  Once you are blacklisted it can be hard to get your email off that black list. I will just change my email address and start using a different one this is the easy way out but it works.

SPAM Score
Most all mail servers will score the email you send out and determine whether they will deliver it by the score it receives. Again this is a flwawed system, but it is the best they could come up with. There are plenty of sites out there where you can get a score on your email, most say keep the score under 5 and your ok but I try to keep mine as low as possible. I am shooting for 0. Talking about making money, mentioning FREE, even using a red font will raise your spam score of an email. This is a whole lesson of it’s own.

That being said Aweber by far is the best autoresponder I have ever used or came across.  You can get a copy of aweber here! http://rob.aweber.com

For more detailed info on how to properly use an autoreponder you can vist my marketing and training website at www.wemaketopearners.com/special.htm