SEO: Where to do I start?
August 30, 2009 by RSS
Filed under Marketing Information
In your opinion your website is fantastic and everyone would definitely enjoy it, that’s what you believe in.
In reality, you don’t see your website neither on search engine page #1, nor on the 10th page. If you are offering products or services for sale, this situation demands your closer attention. If your product can’t be found-it can’t be bought. The rule is simple. So if you are interested, you should try to conduct a search audit of your website and find out the problems you have and what could possibly be done to improve the situation. No need to hold a bunch of business degrees to perform some simple actions.
A website search audit consists of evaluation and analysis of various factors, which may be categorized into the following groups: internal, Off Page and analysis of your competitors.
OnPage factors are – website structure page content, meta tags, the internal link structure of a website, organic SEO and keywords.
Investigation and analysis of these factors will help you to make a plan of website optimization process prior to further and more complex SEO.
You may face the need to make some small changes or a major modification like the general structure of the website, or enlarging your website. You might choose to perform all the work by yourself, or your staff will do it for you, or you can also hire an seo company, as all this work is often a part of SEO service, not to mention paid search engine submission and keyword research.
OffPage factors are: In bound links, which is the number of websites that have direct links to your website. You should know that acquiring quality links coming from good websites can be quite difficult. Keywords and key phrases play a significant role here. Start to formulate keywords for each an every page.
Close examination of external factors will allow to make use of all available resources for website further promotion and visitors attraction.
By doing this, you you will not only raise the number of your website traffic, but change it to be quality traffic, people who were searching products and services you you are promoting.
The other element of the website search audit is the importance of evaluation of your competitors.
Competent website search audit will will help you to use different methods of SEO more efficiently and to spend your site promotion budget much more effectively.
Are you ready to start your website search audit? Before that, please don’t forget about performing the usability audit too. Is your website visibility correct no matter which Internet browser you are using? Make sure the access to the website and landing pages is quick and the website navigation are comfortable and easy to find. Revise your content , you want it to be relevant and up-to date.
Conducting website search audit will give you the idea of your SEO strategy, which execution will lead to the improvement of your search engine position and business in general.
