Domain Name Choice is Crucial to the Success of Your Website
August 17, 2009 by RSS
Filed under Marketing Information
The preliminary step to start up a website is the choice of a domain name. Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to display photos of your newborn online, the entire endeavor begins with the registration of a domain name.
The next logical question you might ask- “What constitutes the best domain name choice?”. There are various factors to take into consideration. The domain name chosen for a family and friends website won’t be as crucial as with other types of sites. Why not? Most likely in that instance you’re not looking for tons of traffic, you’re really only targeting friends and family, to keep them up to date. In a case like this, it does not matter whatsoever if you find a domain name like “cindyshomeontheweb.me” or not, since most likely you will only be giving out the domain name to a few friends and family and maybe some coworkers.
So really what is most important in coosing your unique domain is the TYPE of site you want to publish. If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website. However…
What if you are looking to attract customers? And to get as much traffic coming to your site as possible?
It pays to have a domain name that reflects your company name and website. Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, a plumbing website should have a domain name like plumbers.com or bobtheplumber.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You can find domain names by checking the WhoIs database on the internet. For a quick search of your desired domain name, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. When searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
